Kip Havel is the Vice President of Content Marketing and Communications. An experienced marketing communications executive, Mr. Havel possesses a keen understanding of the latest marketing, business, economic and workforce trends. He is the creator of the Aflac WorkForces Report, an annual research study about benefits trends and effectiveness, and is the primary spokesperson for the study findings, presenting to business audiences across the nation.

Prior to joining Aflac, Mr. Havel was the director of marketing and public relations for Spherion Corporation, now merged with Randstad U.S. He had responsibility for all marketing and external communications programs for the corporation and its brands. He also led the development of numerous thought leadership and social marketing programs, including the launch of the branded web series "The Temp Life."

Mr. Havel has also held positions at Hill and Knowlton and Edelman Public Relations Worldwide. He graduated from the University of Miami with a bachelor of science degree in Public Relations and Political Science.

Posts by Kip Havel

Rev your company’s engine: 3 ways to kick into high gear in a slowly rebuilding economy

July 2014

The economy is taking baby steps toward recovery, and small businesses are showing signs of resuscitation too. The 2014 Aflac WorkForces Report reveals many are experiencing stable revenue and sales trends, as well as gaining understanding of the health care landscape (one of the few things moving rapidly in … Read more >

4 simple ways to win talent like a ‘Best Place to Work’

July 2014

Small companies can’t always offer their employees the pay or stock options that larger competitors can, but that doesn’t mean they can’t attract the best, brightest and most driven employees. Our simple, easy-to-implement strategies will help your small company shine like those on Fortune’s list of “Best Places to Work.” … Read more >

Email templates tailored for your business needs

May 2014

We know that as a small-business owner, you have your hands full. So we’ve made it easier for you to communicate with your employees through our collection of customizable messaging tools, including quick and simple copy and paste templates. For convenience, we’ve provided you a few email options for … Read more >

Turning tables: How benefits decisions will impact employers

March 2014

Workers aren’t the only ones who need to weigh their options during open enrollment season.
Employers face several pressures of their own— the need to educate themselves on health care reform, evaluate the potential impact of benefits plan changes or removals, and choose the right benefits plans to protect their workforce, while managing increasing costs.
Over the past decade, companies have been turning to consumer-driven health care plans, and slowly shifting costs onto employees.
This year, 36 percent of companies have stated that they intend to offer fewer or no benefits options as a result of health care reform.1 Yet, the 2013 Aflac Open Enrollment Survey found that 55 percent of U.S. workers are at least somewhat likely to look for another job if their employers stop offering comprehensive benefits.
As employers experiment with new health care options, they should consider how employee productivity and job satisfaction could be impacted. It’s worth remembering that when employees receive the benefits they need, they’re more satisfied, miss fewer workdays, have higher productivity, and are less likely to quit.
Additionally, a company’s benefit package is a powerful tool in determining where it stacks up among competition. Starbucks, for example, said it will not follow the lead of other companies that are cutting health insurance benefits or reducing hours for employees.2 This reputation has consistently put Starbucks on Fortune’s annual list of “Best Companies to Work For.”
How companies formulate their benefits package will have implications greater than just cost. Learn more about key decision points to help make informed decisions during open enrollment.

1 Huffington Post, 8/29/2013
2 Fortune Best Companies to Work For 2013, accessed on cnn.money.com Read more >

3 essential questions every business must ask in 2014

December 2013

According to the 2013 Aflac WorkForces Report (AWR), 78 percent of employees say their benefits package affects their job satisfaction.  Did you know that? For many small businesses, employee satisfaction and loyalty can be the sink or swim difference. While health care costs continue to rise and the Affordable Care … Read more >