Michael W. Zuna is the marketing leader for Aflac U.S., a Fortune 150 company and the nation’s largest provider of supplemental insurance.

He joined Aflac in 2009 as vice president of Marketing and was promoted to senior vice president and chief marketing officer in 2012.  He is responsible for all marketing and sales enablement strategies, including product, consumer engagement, customer acquisition and retention, as well as field marketing to Aflac's 70,000 agents and broker ecosystem.

Prior to joining Aflac, he was managing director at Saatchi & Saatchi New York, the largest agency in the firm's 140-office network and part of Publicis Groupe. Earlier in his career, he held leadership roles at Arnold Worldwide and Ogilvy & Mather.

In 2012, Zuna was ranked No. 28 in Appinion’s list of the world’s most influential CMOs, which was compiled in a CMO influence study of major companies throughout the world.

Zuna graduated cum laude from the United States Naval Academy in 1991 with a bachelor’s of science degree in economics.

Posts by Michael Zuna

Be my valentine: If you’re giving your heart away, make sure it’s healthy

January 2015

Valentine’s Day is just around the corner, and romantics throughout the nation will soon have hearts and flowers on their minds. Perhaps it’s only appropriate that February is also American Heart Month. According to the American Heart Association, about 715,000 Americans have heart attacks each year and another 600,000 die … Read more >

Voluntary insurance: Separating myth from reality

December 2014

Napoleon Bonaparte was short and Marie Antoinette said of the poor, “If they have no bread, let them eat cake,” right? Wrong. Napoleon was 5’6” – an average height for men of his time – and Princess Maria Theresa of Spain is believed to have uttered the line commonly attributed … Read more >

Why Americans are avoiding doctors

December 2014

An apple a day keeps the doctor away. So, apparently, do rising health care costs. According to a recent New York Times article, more than 7.3 million people are enrolled in private insurance through Affordable Care Act marketplaces, and more than 80 percent qualify for federal subsidies to help … Read more >

Good things come in small packages

November 2014

The impact of small businesses on our nation’s economy and its workers is anything but small. In fact, according to the Small Business Administration, 99.7 percent of U.S. firms are small businesses and they account for 64 percent of new private-sector jobs. Still, small businesses have been among the hardest … Read more >

More choices can mean more confusion

November 2014

Remember “Let’s Make a Deal,” the game show that asked contestants to make choices between numbered doors and curtains? Health insurance benefits-delivery is reminiscent of the Monte Hall classic, with employers being asked to choose from among of a variety of options with varying effects on their businesses. Navigating business … Read more >