Michael W. Zuna is the marketing leader for Aflac U.S., a Fortune 150 company and the nation’s largest provider of supplemental insurance.
He joined Aflac in 2009 as vice president of Marketing and was promoted to senior vice president and chief marketing officer in 2012. He is responsible for all marketing and sales enablement strategies, including product, consumer engagement, customer acquisition and retention, as well as field marketing to Aflac's 70,000 agents and broker ecosystem.
Prior to joining Aflac, he was managing director at Saatchi & Saatchi New York, the largest agency in the firm's 140-office network and part of Publicis Groupe. Earlier in his career, he held leadership roles at Arnold Worldwide and Ogilvy & Mather.
In 2012, Zuna was ranked No. 28 in Appinion’s list of the world’s most influential CMOs, which was compiled in a CMO influence study of major companies throughout the world.
Zuna graduated cum laude from the United States Naval Academy in 1991 with a bachelor’s of science degree in economics.
Posts by Michael Zuna
The impact of small businesses on our nation’s economy and its workers is anything but small. In fact, according to the Small Business Administration, 99.7 percent of U.S. firms are small businesses and they account for 64 percent of new private-sector jobs. Still, small businesses have been among the hardest … Read more >
Remember “Let’s Make a Deal,” the game show that asked contestants to make choices between numbered doors and curtains? Health insurance benefits-delivery is reminiscent of the Monte Hall classic, with employers being asked to choose from among of a variety of options with varying effects on their businesses. Navigating business … Read more >
Despite changes to the U.S. health care system – most notably to the way insurance is shopped for, purchased and delivered – American workers continue to struggle with medical debt. The 2014 Aflac WorkForces Report found that a surprising number of employees are woefully unprepared for the health care … Read more >
If you have a cell phone, you know how it works: Your service provider doesn’t want to provide just cellular service – it wants to provide cable, internet and home-phone service too. The practice is known as bundling, and in addition to benefiting the provider it sometimes saves consumers money … Read more >
A recent study showed that married Gen X males are more involved in grocery shopping and cooking than their Baby Boomer dads. While men are making things happen in the kitchen, what are women up to? According to the Pew Research Center, 4 in 10 are the sole or primary … Read more >