As executive vice president and chief marketing and sales officer at Aflac U.S., Michael W. Zuna is responsible for leading the company’s integrated product, marketing and sales strategies. He focuses on extending Aflac’s presence and relevance by building and guiding the reputation and brand of the company, and further enabling the success of the agent sales team and broker ecosystem.

Having joined Aflac in 2009, Zuna served as vice president of marketing and then senior vice president, chief marketing officer prior to becoming CMSO. During that time, he managed the rebranding of Aflac’s first-ever acquisition of another insurance carrier, Continental American Insurance Company (CAIC), as Aflac Group Insurance. In 2012, Zuna was ranked 28th in Appinion’s survey of the world’s most influential chief marketing officers.

A cum laude graduate of the United States Naval Academy, Zuna served five years with distinction in the U.S. Navy.

Posts by Michael Zuna

Charades or solitaire? Group or individual insurance? It’s up to you

September 2014

Some of life’s activities are not for solo players – board games, charades and team sports are examples. At other times, we’re on our own: think running on a treadmill, completing a crossword puzzle or playing classic solitaire. The same is true of health insurance coverage. Sometimes it’s smart for … Read more >

How to “flip” your benefits plan

July 2014

If you’ve ever watched a home-improvement show, you know the goal of house flippers is making low-cost improvements that increase the value of a property. Results from the fourth annual Aflac WorkForces Report show employers can take a page from the realty industry: Companies gain value simply by making … Read more >

Understanding the value of voluntary insurance

May 2014

With the rising costs of health care, employees are showing an increased interest in voluntary insurance benefits. To help keep a happy workforce, businesses should provide their employees with the option to apply for these supplemental policies.

In fact, 50 percent of employees from small businesses say they’d likely apply for voluntary insurance benefits if they were made available by their employers.1

There are many reasons why employees see a need for voluntary insurance benefits, including:
• Rising medical costs (71 percent).
• Rising costs of medical coverage (63 percent).
• Changes due to health care reform (53 percent).
• Increasing deductibles and copays (58 percent).
• Employers reducing the number and/or amount of benefits provided (29 percent).

Employees are not the only ones who benefit from voluntary insurance options, employers can make them available at little or no cost since most voluntary policies are paid by the employee. Need more proof of the value of voluntary benefits? A recent survey showed that 43 percent of small businesses that offered voluntary disability insurance have recorded a reduction in workers’ compensation claims. 2

Ready to look at what kind of voluntary benefits your business offers? We’ve got your top questions covered with our voluntary insurance 101 guide. Read more >

What is voluntary insurance?

April 2014

Some types of insurance are must-haves.

State laws require drivers to have auto insurance, and mortgage companies insist that homebuyers purchase property insurance. The premise is pretty simple: If you cause an accident or your home is damaged, your insurer helps pay the tab.

Voluntary health insurance, also called supplemental insurance, is different because no one says you have to have it.

So why do you need it?
Read More Read more >

Take the sting out of hospital bills

March 2014

Whether you’d like to believe it or not, everyone is susceptible to injuries and illnesses that could potentially require a hospital stay. If you have ever been in this boat, then you know how lofty hospital care expenses can be. Even after major medical insurance is taken into account, the … Read more >