Michael W. Zuna is the marketing leader for Aflac U.S., a Fortune 150 company and the nation’s largest provider of supplemental insurance.
He joined Aflac in 2009 as vice president of Marketing and was promoted to senior vice president and chief marketing officer in 2012. He is responsible for all marketing and sales enablement strategies, including product, consumer engagement, customer acquisition and retention, as well as field marketing to Aflac's 70,000 agents and broker ecosystem.
Prior to joining Aflac, he was managing director at Saatchi & Saatchi New York, the largest agency in the firm's 140-office network and part of Publicis Groupe. Earlier in his career, he held leadership roles at Arnold Worldwide and Ogilvy & Mather.
In 2012, Zuna was ranked No. 28 in Appinion’s list of the world’s most influential CMOs, which was compiled in a CMO influence study of major companies throughout the world.
Zuna graduated cum laude from the United States Naval Academy in 1991 with a bachelor’s of science degree in economics.
Posts by Michael Zuna
A recent study showed that married Gen X males are more involved in grocery shopping and cooking than their Baby Boomer dads. While men are making things happen in the kitchen, what are women up to? According to the Pew Research Center, 4 in 10 are the sole or primary … Read more >
According to the National Breast Cancer Organization: 1 in 8 women will be diagnosed with breast cancer during her lifetime. Breast cancer is the most commonly diagnosed cancer in women. Breast cancer is the second leading cause of death among women. More than 220,000 women in the United States … Read more >
Some things just go together. What’s peanut butter without jelly, peaches without cream, Hall without Oates? Sometimes two is better than one. Think apple pie and ice cream, burgers and fries and – yes – insurance policies and riders. A rider is an add-on to a basic insurance policy and … Read more >
Some of life’s activities are not for solo players – board games, charades and team sports are examples. At other times, we’re on our own: think running on a treadmill, completing a crossword puzzle or playing classic solitaire. The same is true of health insurance coverage. Sometimes it’s smart for … Read more >
If you’ve ever watched a home-improvement show, you know the goal of house flippers is making low-cost improvements that increase the value of a property. Results from the fourth annual Aflac WorkForces Report show employers can take a page from the realty industry: Companies gain value simply by making … Read more >