The key to keeping top workers and attracting new ones

June 2014

Even though the economy is starting to show signs of recovery, employees continue to feel financial pressures – especially when it comes to health care benefits. As businesses strive for a better bottom line, many are increasing health insurance deductibles and copayments.

Savvy employers are helping to keep their employees happy by sweetening their health care benefits plans and providing access to voluntary insurance policies in addition to major medical insurance coverage.

As part of our 2014 Aflac WorkForces Report, we asked workers to share their thoughts about voluntary insurance benefits. Of the employees who don’t have access to voluntary benefits through their employer, 52 percent say they’d likely purchase such benefits if made available to them.

Driving that interest, of course, is financial uncertainty and rising medical costs.1

The Aflac WorkForces Report also found that employees who believe their companies care about their well-being are more likely to remain in their jobs.

As the job market improves, companies should be looking for ways to combat turnover, as well as to attract the best and brightest new workers. Making health care offerings part of retention and acquisition efforts is often overlooked, but these benefits can go a long way toward increasing worker satisfaction and productivity.

The bottom line: Employers risk losing workers to competitors if they don’t offer flexible and robust benefits plans that meet workers’ needs.

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1The 2014 Aflac WorkForces Report was conducted January 2014 on behalf of Aflac by Research Now. Accessed June 3, 2014:
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